SAN FRANCISCO: Facebook beats Google after Facebook login page, design change. Search-engine giant Google Inc has got a new competitor. Its supremacy in America is being challenged by six years old social-networking site Facebook.

Reports have surfaced that American company has become the most visited site in the United States. According to industry tracker Hitwise, more and more Americans are visiting Facebook’s homepage compared to Google.

This is being described as “important milestone,” in the history of internet history by Hitwise. The company is all praise for this social networking site. Heather Dougherty, who is director of Hitwise research, revealed that Facebook has registered 185 per cent increase in visits in recent months in the United States.

The visit on Google during the same period only increased by 9 per cent. Industry experts say that it is a big challenge for Google which till now has been dominating the world market. Certainly this will have some impact on the industry. Desperate to maintain the lead, California-based Google had launched Google Buzz, a social networking site.

It was not company’s first foray into social networking world. Earlier, it had launched Orkut. But it failed to draw crowd. It turned up an also ran in North America and other European countries. It was successful only in India and Brazil. But after the launch of other social networking website its popularity diminished.